#1 Your Customers Have Become Web Junkies
People today are more dependent on the internet than they are on television. In recent polls, when asked if they had to choose, more people would rather give up TV than internet! That means that today, your return on investment would be higher if you built a strong online marketing strategy rather than using traditional marketing routes.
#2 Your Customers are Looking for You
Every single minute, over 400,000 Google searches are made that include a geo-targeted term. These folks are searching for your local business. Do they find you when they search in Google? And what do they see when they find you?
#3 Your Customers are Sizing You Up
78% of consumers conduct product research online. Before your future customers and clients call you, before they email you, and long before they ever step foot in your shop or office, they are stalking you online. They are silently looking you up and down by checking out your website, your Facebook page, your Twitter account, your Yelp profile. Are they impressed enough by what they find to take that next step?