According to a 2021 report by the Data & Marketing Association (DMA), the average ROI for email marketing is $42 for every $1 spent. But achieving a high ROI in email marketing requires careful planning and execution.
Here are seven tips to increase your business’ email marketing conversion rate:
1. Build a Quality Email List
Your email list is the foundation of your email marketing campaign. It is important to ensure that you are collecting email addresses from people who are interested in what you have to offer. You can do this by offering incentives for signups, adding a signup form on your site, or collecting email addresses at events.
2. Segment Your Email List
According to Mailchimp, segmented email campaigns have a 14.31% higher open rate and a 100.95% higher click-through rate than non-segmented campaigns. HubSpot found that segmented email campaigns can increase revenue by up to 760%.
Not all of your customers are the same, and they shouldn’t all receive the same email. Segmenting your email list allows you to send targeted messages to different groups of customers based on their interests, behavior, and demographics.
3. Create Engaging Content
Your emails should provide value to your customers, whether it is through informative articles, special offers, or entertaining content. Make sure your content is relevant, engaging, and easy to read.
4. Use Eye-Catching Subject Lines
Your subject line is the first thing your customers will see when they receive your email. Make sure it is attention-grabbing, concise, and accurately reflects the content of your email.
5. Optimize for Mobile
More and more people are checking their emails on their mobile devices. Make sure your emails are optimized for mobile devices, with clear and concise content, and easy-to-click buttons.
6. Test and Track
Email marketing is not a one-size-fits-all approach. It is important to test different strategies, content, and subject lines to see what works best for your business. Measure your results and use that data to refine your email marketing strategy.
7. Be Consistent
Consistency is key in email marketing. Make sure you are sending emails on a regular basis, whether it is weekly, bi-weekly, or monthly. This helps to keep your business top-of-mind with your customers.
By implementing these tips, you can improve your business’ email marketing and build stronger relationships with your customers and clients.