Work
3X Conversion Rate Boost for Mobility Focused Wellness Company
Sarah F.
Simply put, Valerie and her team at Tall Cube are the best. My company has worked with Valerie over the last…
Jay R.
Before we found Tall Cube, we were dealing with delays, over budget, empty promises, incomplete website. During our initial consultation, Valerie…
The Challenge
OUR CLIENT: Our client, a wellness company focused on mobility products, was struggling to convert website visitors into customers. Despite offering high-quality products and a user-friendly website, their conversion rate was only 1%. They were looking for ways to increase their online sales and grow their business.
OUR MISSION: Our mission was to help the client increase their website’s conversion rate and attract more customers. We decided to focus on optimizing their website’s user experience and creating a targeted advertising campaign to drive traffic to the site.
Tall Cube developed marketing strategies that:
- Raised order page conversion rates
- Reduced customer acquisition costs
- Improved advertising ROI across all channels
+300%
Order Page Conversion Rate
The previous order page held a conversion rate of roughly 1%. Our improved page converted at about 3%.
–22%
Home Page Bounce Rate
Our new Home page design decreased the bounce rate by 22% to a very low 27%.
+220%
Revenue Increase
Total revenue grew 220% compared to the original pages. This allowed our client to profitably enter new advertising opportunities.
The Solution
This project demonstrates the merits of data analysis. Without emphasizing rapid testing and experimentation, we would have never been able to reach such high performance metrics. Installing proper data tracking software is key to building a deep understanding of your user acquisition process, costs, and bottle-necks.
01
PROBLEM:
The client’s website had a complex navigation structure that made it difficult for users to find the products they were looking for. This led to a high bounce rate and low engagement with the site’s content.
SOLUTION:
We simplified the website’s navigation structure and made it easier for users to find the products they were looking for. They reorganized the product categories and ensured that the navigation was intuitive and easy to use. This led to a 35% increase in pageviews per user and a 40% reduction in bounce rate.
03
PROBLEM:
The client’s advertising campaigns were not effective in attracting the right audience to the website. They were using broad targeting methods that were not reaching the intended audience, resulting in low conversion rates and high advertising costs.
SOLUTION:
We created a targeted advertising campaign focused on mobility and wellness enthusiasts. They used social media advertising and search engine marketing to reach people who were actively looking for products like those offered by the client. They used specific keywords and demographics to narrow down the audience, resulting in a 70% reduction in advertising costs and a 3X increase in conversion rates.
02
PROBLEM:
The client’s product pages were cluttered and lacked focus, making it difficult for users to understand the benefits of the products. The product images were low-quality, and the descriptions were too technical, making it hard for users to relate to the product.
SOLUTION:
We redesigned the product pages and made them more visually appealing. They used high-quality product images and reworked the product descriptions to make them more relatable and easy to understand. They also highlighted the benefits of each product and included social proof in the form of customer reviews. This led to a 60% increase in product page engagement and a 50% increase in product page conversion rates.
Tall Cube has a certain kind of magic in the pacing, the availability, and the way in which they open their web minds to you and allow your ideas, needs, and wants to step in. Then, they get the job done.
I could not be more satisfied. I think the hardest part of hiring someone to basically get the job you have in your head done, is to keep the feeling alive that your vision is valid and can be done, and then sharing it without going crazy. There could be negotiations- will the communication be clear enough for you to get your vision out and into action? You have no idea if what you want is something that is possible, or perhaps how to do it in the way you are thinking of.
Tall Cube helps keep things simple and to the point, which is like direct link to success for anyone’s vision.”
By Steven C.
Results
Our efforts resulted in a 3X boost to the website’s conversion rate, from roughly 1% to 3%. The increase in conversions also led to a 220% increase in revenue for the client. The client was thrilled with the results and continues to work with us on future marketing campaigns.
Tall Cube helped our eCommerce client:
- Dramatically increase conversion rates
- Reduce their cost of customer acquisition
- Gain and retain thousands of customers