Work
236% Conversion Increase for Immune Support Supplement
Sarah F.
Simply put, Valerie and her team at Tall Cube are the best. My company has worked with Valerie over the last…
Jay R.
Before we found Tall Cube, we were dealing with delays, over budget, empty promises, incomplete website. During our initial consultation, Valerie…
The Challenge
OUR CLIENT: Our client, a health supplement company, was struggling to increase sales, particular subscriptions, for their immune support supplement. They had a well-established brand, but their online sales were not meeting their expectations. The supplement was priced at $40 for a one-month supply, but despite its popularity, the conversion rate on their website was only 1.5%.
OUR MISSION: Our goal was to help our client increase their online sales and improve their website’s conversion rate. We decided to focus on optimizing their website and running a targeted advertising campaign to attract new customers.
Tall Cube developed marketing strategies that:
- Raised subscription conversion rates
- Reduced customer acquisition costs
- Improved advertising ROI across all channels
+236%
Order Page Conversion Rate
The previous subscription sales page held a stable conversion rate of 1.5%. Our improved sales page converted at 5%.
+22%
Home Page Conversion Rate
Our new Home page design raised product orders by 15%.
+187%
Revenue Increase
Revenue per visitor (EPC) grew 187% compared to the original pages. This allowed our client to profitably enter new advertising opportunities.
The Solution
This project demonstrates the merits of data analysis. Without emphasizing rapid testing and experimentation, we would have never been able to reach such high performance metrics. Installing proper data tracking software is key to building a deep understanding of your user acquisition process, costs, and bottle-necks.
01
PROBLEM:
The original landing page did not convey trustworthiness. It was cluttered with too many offers and SEO text. The company phone number was hidden against the background. Other markers of trust like the BBB logo and the company’s 100% Guarantee were at the bottom of the page, where most users will never scroll.
SOLUTION:
First we decluttered the main content area by removing the rotating banner and replacing it with one single, compelling offer. Then, we added brand logos to reinforce trust. Finally, we rearranged the search bar and phone number so that they were more visible and easy to access.
03
PROBLEM:
The original homepage and landing pages were extremely inconsistent in design. Some page elements did not match others including headlines, body copy, and visuals. The main product page template were scattered with misaligned imagery that in some cases looked like bugs rather than poor design decisions.
SOLUTION:
We fixed alignment issues, and typographical consistency, and we replaced certain imagery to achieve continuity throughout the website.
02
PROBLEM:
The main value proposition of our client was unclear. The original landing page relied on long, wordy text to explain the main benefits of their product, but most people do not have the patience to stick around for a time-consuming read.
SOLUTION:
We shifted the whole page’s focus to the number one benefit of our client’s product after distilling it down with our client’s team and our copywriters. We combined images and bulleted text points to make the value prop clear and concise.
Tall Cube has a certain kind of magic in the pacing, the availability, and the way in which they open their web minds to you and allow your ideas, needs, and wants to step in. Then, they get the job done.
I could not be more satisfied. I think the hardest part of hiring someone to basically get the job you have in your head done, is to keep the feeling alive that your vision is valid and can be done, and then sharing it without going crazy. There could be negotiations- will the communication be clear enough for you to get your vision out and into action? You have no idea if what you want is something that is possible, or perhaps how to do it in the way you are thinking of.
Tall Cube helps keep things simple and to the point, which is like direct link to success for anyone’s vision.”
By Steven C.
Results
Our efforts resulted in a 236% increase in the website’s conversion rate, from 1.5% to 5%. This increase in conversions also led to a 187% increase in revenue for the immune support supplement. The client was thrilled with the results and continues to work with us on future marketing campaigns.
Tall Cube helped our eCommerce client:
- Dramatically increase conversion rates
- Reduce their cost of customer acquisition
- Gain and retain thousands of subscribers