You’re in the business of helping people. It’s why you wake up in the morning. But how do you convince your prospects of that? How do you motivate them to select you in their quest to find the right answer to their question, the right solution to their problem?
Take a look at this infographic, which beautifully illustrates Robert Cialdini’s six principles of persuasion. This will help you to apply the proven psychological insights that will take your marketing to the next level.
Source: http://www.influenceatwork.com/