When you are setting up a company blog, writing your first ever blog is often a huge hurdle. Getting started is never easy but once you do, you’ll be grateful for it. Blogging is an excellent way to build authority, earn trust, and also boost your website’s SEO. If you are having a hard time getting started or if you need a boost to pick it up again, follow these three simple steps to write a focused, interesting piece that is bound to boost business.
1. Set up the Rules
Some say that overcoming your apprehension of writing is the first step to conquering any fear you might have of stepping into the role of a blogger. This is not necessarily always the case. Rather, put together a set of rules that govern the tone (formal or informal), approach (first, second or third person writing) and the goal of your blog (evergreen material versus industry insider news). This framework should help to eliminate any writing trepidation you might be experiencing.
2. Choose Your Topics
This is the fun part of the process. What do you want to tell your prospects and customers? Look at the blogs of other industry leaders for inspiration. While you don’t want to copy what they’ve written, there is nothing wrong with learning from their examples to see what kinds of topics they generally cover. Choose topics about which you have a strong opinion and your prospects will hear your passion shine through. Cover topics you’re very familiar with so that your prospects gain from your expertise.
3. Visualize Your Ideal Customer
When writing your first blog post, pretend you’re writing a letter to your favorite customer of all time. Visualize them and personalize it for them. This will have a major impact by magnetizing similar customers to your company. By using a tone and voice that is directed towards your ideal target market, you will naturally build a business that attracts customers that are a good fit for you, eliminating sales objections and friction.